Data is the key to unlocking PPC success. We use data to inform our decisions and optimize your PPC advertising campaigns.

Proprietary Tech. Our technology allows us to pull data that is not shown within various PPC ad platforms themselves (and for obvious reasons). We see Keyword-Level Quality Scores, AVG Spend vs Industry and Campaign Bounce Rate – meaning as a PPC agency, we offer our clients MUCH more than just clicks and conversions.

Signals VS Conversions. Today’s PPC campaigns are driven by strategic keyword research and targeting, effective account structuring, progressive bidding techniques and conversion optimization. In the modern PPC landscape, all actions are treated equally unless the system is otherwise informed. We go to great lengths to educate and inform automated systems. The result is more ROAS for you.

Offline Conversion Tracking. Your leads are up! So what? The end goal is more revenue. We close the loop. Did that lead get pitched offline and convert online? Did that online visitor buy the new TV in-store? Did they also buy the installation service? We tap into both your offline and online systems, hash data for privacy and use it to generate more revenue and profit.

Your targeting has hit the bullseye. Now, how do you inspire action?

Compelling Ad Copy. PPC marketing is highly competitive, with clicks extremely hard to come by. When you select us as your PPC agency, we learn your IBPs and write ad copy to suit. We focus on the user more than the algorithm and adjust from there.

Performance Design. We check our personal opinions at the door and use data to develop world-class ad creative that appeals to your specific target audience. We test and refine the creative over time, leading to maximum performance.

Multivariate Testing. While A/B testing pits two versions of a single ad creative against each other, multivariate testing analyzes the impact of multiple creatives and multiple elements SIMULTANEOUSLY – including background colour, images, layout, headline, CTA, offer, etc. – to zero in on the final design and copy that works best. We structure testing plans around volume and projected outcomes, ensure they’re repeatable, and adjust creative elements or rebuild them altogether, guided by real-world results.

Increasing your conversion rate is like uncovering the secret password that takes you to the next level in your favourite video game. We combine time-tested expertise and proprietary technology to get you results and revenue, not just clicks.

Landing Page Audit. Every page that receives traffic from us – whether you designed it or we did – goes through a rigorous CRO and Technical review. When you buy traffic, it’s imperative that it lands on pages that can convert.

Landing Page Testing. While an audit addresses obvious concerns, ongoing testing allows us to continue to maximize conversions. This can include mouse tracking (heat mapping), form tracking, CTA tracking, live user testing, focus groups, etc. We use actual user data to influence landing page layout to increase conversion rates.

Landing Page Design. Our team of designers know how you take your brand elements and use them in a way that inspires visitors to convert. The end result is more revenue with fewer clicks required, and in a PPC environment, that’s a huge win!