CRO
As traffic and customer acquisition costs continue to rise across marketing channels, businesses must find ways to optimize their marketing budget and improve their return on investment. For example, Google Ads costs have increased tenfold over the past decade. Some businesses are able to pass these costs on to customers, but others are seeing their profits erode. Smart marketers are focusing on conversion rate optimization (CRO) to improve the user journey and increase profit margins or at least remain competitive in the marketplace.
Speak with a CRO specialist today.
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Does your website , need CRO?
Even with a well-designed website, there may be room for improvement. Use the following list of questions to assess your situation. The more “no” answers you have, the more you may benefit from a conversion rate optimization service.
- Do you have tracking tools like Google Analytics, Google Search Console, or other tracking pixels installed on your website?
- Do you track offline channels like email marketing using custom tags like UTM tags?
- Do you have offline tracking set up (a lead generation website should connect closed sales to website visits in tools like Google Analytics)?
- Do you have a funnel set up in Google Analytics?
- Do you customize content based on the marketing channel, or do you send all your traffic to the home page?
- Do you monitor user behavior using tools like Clarity or Hotjar?
- Do you run customer feedback surveys on your website? Do you run A/B tests on a regular basis using tools like Google Optimize?
- Do you keep a history of user behaviour metrics like conversion rate, bounce rate, and click-through rate, and make adjustments when these numbers decline?
If you said “No” even once, you’re leaving money on the table. And if you had 3 or more “No’s” then it’s probably a lot. Find out how much money you are leaving on the table with our CRO Calculator.
Choose your Plan
Basic
Tracking, Analyzing and
Reporting included
$2500 one time
This plan is ideal if you have a specific problem you need to solve or if you just want to trial CRO:
- CRO Audit
- Tracking for Test
- 1 Highest ROI Starting Point Identified
- Standard Test
- Test Results Report With Recommendations
Most Popular!
PLUS
Tracking, Analyzing and
Reporting included
$3200/month
Our most popular plan. This is ideal for companies who want the best ROI on their program, it
includes:
- Site Tracking Testing and Repair if Needed
- CRO Audit
- Testing Plan
- 1-3 Tests per Month Depending on Your Traffic
- Landing Page Creation
- Test Results Report with Recommendations
PREMIUM
Tracking, Analyzing and
Reporting included
$6000/month
Our premium plan takes you through all
aspects of CRO ensuring your sites hits
all the best practices, it includes:
- Advanced Tracking
- CRO Audit including Funnel Analysis
- Test Results Report with Recommendations
- CTA Evaluation and Testing
- Friction Identification including Core Web Vitals
- User Testing
- Form Testing
- Image Testing
- 1-3 Tests per Month Depending on Your Traffic
- Landing Page Creation
Our Services
Tracking
Analyzing
Testing
Tracking
“You can’t improve what you don’t measure.”
Our first step before making any improvements to the website or the user journey is to discuss the main business objectives and set up trackable metrics for all key performance indicators (KPIs). The tools and methods we used for this:
- Google Analytics (GTM/GA/GA4)
- Goal and event setu
- Form funnel and field tracking setup
- Heatmapping and session recording
- Custom dashboard reporting
Analyzing
There is a list of web fundamentals that are known to directly impact conversion rate. Our team will conduct in-depth analysis of the following items to ensure that they are following best practices and provide recommendations for improvement:
- Core Web Vitals
- Information Architecture
- UX/UI best practices
- CTAs and forms
- Image optimization
- Accessibility
- User behaviour
Testing
With tracking set up complete and web fundamentals followed, it’s time for testing. Our team will pick a few existing landing pages or create new ones if necessary. These landing pages will be designed for a specific user persona and one marketing channel to maintain traffic consistency and ensure reliable results. This process includes the following steps:
- Creating custom landing pages using Unbounce and Google Optimize
- Conducting A/B testing, including multi-page and multi-variant testing
- Testing first impressions and preferences
- Conducting persuasion-based testing
Get a Free Consultation
• Gain more customers and produce more revenue from existing traffic.
• Track, analyze, and test your website to keep it optimized for your audience.
• Give the best value to your audience and increase conversions using top-notch resources.
Book a free 30 minute call with one of our senior strategists today.
